Avon is launching a brand-new advertisingfor Avon products USA go here www.youravon.com/cwoodfaulk and marketing campaign, aimed at millennials looking for additional money to obtain eliminate college debt and also a Child Boomer eager to be their own manager.
Fulfill the new Avon woman.
Her name is Ivanna Diaz. She's 24, an university graduate, as well as the cosmetics business is pinning its hopes on finding a great deal much more young, fashion-forward females like her.
Since the North American division of Avon Products has been spun off as a different, exclusive business, it wants to go back to square one. That means locating a brand-new myriad of representatives, with a focus on Millennials, to change the Avon woman photo.
The basic message: If you're a Millennial seeking added money to get eliminate university financial obligation, or even a Boomer eager to be your own manager, Avon wants you. A brand-new marketing campaign, called "Boss Life," debuted on Facebook Thursday and is introducing on TELEVISION, radio as well as in print over the following 4 days.
" There's not one, solitary profile of an Avon agent," Chief Executive Officer Scott White of what's being called New Avon stated in an interview. "It's concentrated on enabling a lady to be able to develop their business around the adaptability of her very own hrs, the liberty to work full-time, part-time, or somewhere in the middle and to work any place she wants.".
The advertising campaign is the general public debut of the New Avon, which spun off as a separate firm in March, as the international appeal company started taking actions to lower costs and update a brand name that has actually been around for 130 years.
" Our company believe that the separation of Avon North America is the best way to make sure that both organisations have an unencumbered path to profitability and growth," Avon Products' CEO Sheri McCoy said in a statement in 2014 when it was revealed that Cerberus Capital Management would certainly be taking a roughly 80% stake in the new business.